Are you struggling to raise the number of your customers? Growing the number of your customers can be a challenge for any business. Even if we do our research, it seems unlikely that some marketing strategies would work for the kind of industry you’re in.
Here are some tips to help grow your Roofing Business.
1. Start a Blog
You might be wondering who would be interested to read a blog about roofing projects? Apparently, a ton of people do!
New homeowners, especially newly wed couples, may not have it all figured out when they need to fix something broken at home. Nowadays, we can search on Google or watch a video on Youtube on how to fix something that we broke. Many rely on the internet for answers and blogs about roofing projects may help homeowners realize when to call for professional help.
By starting your own blog, you can showcase your projects and explain what the problem was and how your company fixed it. You can include pictures of the before and after as well. Seeing your projects with pictures or videos available online adds credibility and grow your roofing business.
2. Website Upgrade
Do you have a website but it doesn’t seem to be getting any visitors? Your business may not be seen on Google Searches. So the next thing you need to do is a Website Audit. You can outsource a web developer if you don’t have one yet to do one for you and see what your website needs to improve on.
Here are some things you may need to check on for your website:
● Loading Time
● Broken Links
● Mobile Optimized
● Navigability
● Call To Action
● SEO
3. Be active on social media
Aside from blogging, another way for you to grow your roofing business is by promoting your work on social media. You can share photos or videos of your work on Facebook, Instagram, YouTube, and many other platforms.
On top of posting your work on social media, you can advertise your business on Facebook by re-targeting potential customers who have visited your website before. Some potential customers scroll through the web to compare companies, its services, and pricing.
By knowing who your potential customers are, you can re-target campaigns so they can see your business when they go on Facebook. This means, the people who visit your website will see your ads on their Facebook Feed, Home Page, etc. This is to remind them of your services and schedule a meeting to do some estimations.
Keep in mind that a huge chunk of your customers are on social media and often times they post about their concerns online. There could be a leak and a potential customer is crowdsourcing among their friends who can connect them to a company to do the repair. That could be you! They would be able to see your ads and lead them to your website to schedule a free estimate. Potential customers may even go to your page and place a comment or send you a private message asking for rates.
4. Exceptional Customer Service
In order to provide exceptional customer service, doing a job well done isn’t enough. Nowadays, people are always on the move including your customers. After fixing up a homeowners roof you now have to face the dreaded part of finalizing a transaction which usually involves a ton of paperwork.
Payment Pilot offers payment solutions for Roofing Businesses to take payments on the spot. Roofers can have the ability to generate invoices and send receipts via email or text. Getting paid for a job well done is now easier than ever!
While focusing on the service you provide, you can access your payments, invoices, reports, in your computer anytime you want. This will save you time and money on your next project.
If you’re still on pen and paper, you might want to reconsider improving your business process and go mobile. It’s a huge step but your business has to move forward to compete with other businesses offering the same service as yours. Talk to us and we’ll help you set up a mobile business right away!
