While every business wants to grow, many don’t recognize that rapid, explosive growth isn’t always the greatest approach to scale.
Though some businesses may not have a choice if they encounter “overnight” success, those who are deliberately seeking to increase their fame and revenues must first examine a few key aspects.
Expectations
Explosive growth is always exciting, but what comes after is always unprecedented. So, you want to dig deep into why you think this growth is happening, so you can better identify your company’s strengths. Following that, you must identify areas where you are most reactive to the rate of growth and develop long-term practices to achieve stability.
Sustainability
If you experience growth in your business, it’s great if you know how to sustain it. If you don’t, that can be a recipe for disaster. Your supply chain goes down the drain, your inventory becomes insufficient, and your bandwidth is over-expanded. Avoid all of that by establishing a solid foundation. That way, when explosive growth comes, you know how to sustain it.
Sufficient Help
One of the biggest pickles that you have to pick when you experience unexpected growth is having enough people to answer to the sudden demand for your products or services. So, if you see signs of such growth early on, be prepared to hire enough manpower. Not having enough help on deck can hurt the performance of your business once this explosive growth happens.
Transparent Communication
This one, of course, is a given, so that your company does not collapse from miscommunication. When you experience unexpected growth, things can get absolutely out of hand. By having a clear system of communication in place, you avoid getting overwhelmed and manage to handle this expansion.
Product Quality
The increase in demand for your products can pressure you to do more than you should. What you need to keep in mind is that your brand is already in demand. So, your focus should be on maintaining the high quality of your goods. Be loyal to your processes because those are the things that ushered your business to success.
Cash Flow
Increased demand means an increase in back orders for supplies and inventory. Such an increase in orders can become costly really fast, so make sure to secure your credit and have enough capital for when you need it.
The Right Foundation
Not having the right foundation can make such expansion the worst thing that can happen to your business. So, before you reach such explosive growth, make sure you are prepared for it. How much demand can your system handle?
Team Culture
Your team is the most important asset to your business growth. Without them, your expansion will not work out. Rapid growth can cause your team to feel burnt out because more often than not, they struggle to keep up with the demand. So, ensure that each member of your team is valued. For new hires, take good care of their onboarding process, so they know what to do to achieve your vision.
Market Limitations
Growth isn’t always something you want to limit, but at what cost and why is a major worry. You might be better off expanding your product or service line to break into new, diverse marketplaces if you’re betting on a narrow company segment or market of clients.
The Eventual Slow Down
This usually hits right after the big boom of your business. So, avoid it by having an innovation strategy ahead of time. Develop and plan exciting new products and services that you can launch for when this skyrocketing fame dies down.
Hopefully, this guide helps you better understand what you need to do when explosive growth comes knocking on the door of your business.